ICPScore™ — B2B ICP Scoring & Prospect Intelligence
Verified Prospect Intelligence Scored Against Your Real Company & Buyer Criteria
Definition
What is ICPScore™?
ICPScore™ is a proprietary B2B prospect intelligence and targeting methodology that qualifies, scores, and verifies accounts and buyers against defined Ideal Customer Profile (ICP) criteria. Evaluating both Company Fit (firmographics, tech stack, geography) and Contact Fit (seniority, decision-making scope, buying triggers), ICPScore™ delivers only verified records achieving a 70+ dual-score threshold — ensuring zero wasted outbound sales effort.
The Problem
Generic Prospect Databases Waste Your Outbound
Most prospect data is built for volume, not for fit. The result is outreach to companies that were never going to buy.
Static Firmographics
Generic databases filter by industry and headcount, not by whether a company actually matches how you sell.
No Fit Scoring
Every record looks the same. SDRs waste hours deciding who is worth contacting and who is not.
Stale & Unverified
Decayed contact data produces bouncebacks, deliverability damage, and wasted effort before outreach even begins.
No Signal Context
Lists arrive with no buying-signal context, so relevance is left entirely to the rep at the moment of sending.
The ICPScore™ Method
Dual ICP Validation™
We score fit on two axes — the company and the contact. A record only becomes a deliverable when both pass the 70+ threshold.
Company Fit Score
Does this company match your ICP? Scored against industry, size, geography, technographics, and growth signals.
Contact Fit Score
Does this contact match your buyer? Scored against seniority, role relevance, and decision authority.
How Scoring Works
Two Scores. One Standard.
Company Fit Score
- Industry and sub-industry matching
- Employee count and revenue band
- Geography and HQ region
- Technographic and stack signals
- Growth and hiring momentum
Deliverable threshold: 70+ / 100
Contact Fit Score
- Seniority band and reporting line
- Job-title relevance to your buyer
- Decision authority and budget signal
- Role-to-offer alignment
- LinkedIn presence and activity
Deliverable threshold: 70+ / 100
Powered by SourceIQ™
Target Criteria Sourcing
Five sourcing systems work together so every contact has a strategic reason behind its selection.
Target Criteria Sourcing
Firmographic and technographic filters mapped to your ICP definition.
Signal-Based Sourcing
Accounts matched to live buying signals and trigger events.
Strategic Account Sourcing
High-value named accounts prioritised for precision outreach.
Event-Based Sourcing
Market events and trigger correlation feeding audience refreshes.
Relationship-Based Sourcing
Warm network connections and referral graph expansion.
SignalMap™ + SourceIQ™
SignalMap™ defines the ICP and scoring model. SourceIQ™ sources, enriches, verifies, scores, and delivers the audience.
Deliverables
Data Fields & Deliverables
Every delivered record arrives enriched, scored, and ready for activation.
Company Fields
- Company name
- Industry & sub-industry
- Employee range
- Headquarters & regions
- Technographic stack
- Growth signals
- Company Fit Score (0–100)
- Verification status
Contact Fields
- Full name
- Seniority & job title
- Role relevance
- Decision authority signal
- LinkedIn profile
- Business email
- Contact Fit Score (0–100)
- Verification status
Quality Controls
Built for Deliverability
Data quality controls protect your sender reputation before any campaign goes live.
Email Verification
Every contact email is verified before delivery to suppress bounces.
Bounce Guard
Deliverability-safe sending data that protects your sender reputation.
Deduplication
Duplicate records are removed so no contact is contacted twice.
Freshness Windows
Records refreshed within defined windows to keep data current.
Use Cases
What You Can Do With ICPScore™
Account-Based Programs
Scored audiences for ABM and named-account outreach.
Outbound Campaigns
Deliverability-ready contacts for cold and warm sequences.
ICP Testing
Validate and refine your ICP against real scored data.
Market Mapping
Understand the shape and size of your addressable market.
Volume Options
Choose Your Audience Size
Request a 1,000-Record Pilot
Receive a complimentary 1,000-record ICPScore™ pilot based on agreed industries, company sizes, geographies, and buyer roles. See your fit-scored audience before you commit.
Request a Free PilotProspect Intelligence Insights
Understanding ICP Scoring & B2B Targeting
How engineered prospect scoring turns generic B2B databases into high-converting sales pipelines.
What is an Ideal Customer Profile (ICP)?
An Ideal Customer Profile (ICP) defines the exact characteristics of companies that derive the highest value from your product or service and represent the most profitable, long-term commercial relationships. Unlike broad Total Addressable Market (TAM) definitions, an actionable ICP pinpoints precise firmographics (industry sub-verticals, revenue bands, employee headcount), technographics (installed software stacks), business models, and geographic markets.
Reaching out to broad contact lists without strict ICP qualification is the primary reason outbound sales campaigns suffer from low reply rates and high unsubscribe friction.
What is ICP Scoring in B2B Sales?
ICP Scoring is the quantitative evaluation of prospective companies and individual buyer personas against your defined Ideal Customer Profile standard. Rather than treating all database contacts equally, ICP scoring assigns numerical weights to critical qualification criteria.
In ICPScore™, we apply a Dual Validation standard requiring every record to achieve a 70+ Company Fit Score and a 70+ Contact Fit Score. Only records passing both independent thresholds are approved for campaign activation in PipelineOS™.
How Does ICP Scoring Improve B2B Prospecting?
Traditional sales development teams waste up to 40% of their operational hours researching and filtering raw lead lists. Implementing systematic ICP scoring delivers three immediate improvements:
- Higher Conversion Rates: Sales messaging speaks directly to accounts experiencing the exact operational challenges your solution solves.
- Domain Protection: Lower bounce rates and fewer spam complaints preserve sender reputation on outbound infrastructure.
- Shorter Sales Cycles: Sales executives spend their time in conversations with qualified buyers who possess real budget and authority.
Read our deep dive on how ICP scoring powers precision B2B prospecting and scalable B2B lead generation, as well as why buying signals outperform static targeting.
What Are B2B Buying Signals?
B2B buying signals are observable market events and digital indicators that reveal an organization is actively entering a buying cycle. Examples include key leadership appointments (such as a newly hired VP of Sales or CTO), funding announcements, hiring surges in specific departments, and new software adoptions. By correlating buying signals with ICP criteria, outbound campaigns reach decision-makers at the exact moment of commercial relevance.
NEXT STEP
Activate With Managed Outbound
Once your ICPScore™ audience is validated, activate it through dedicated outbound infrastructure, campaign operations, and reply management.
Explore Managed OutboundStart With a Scored Audience
Request a 1,000-record ICPScore™ pilot and see exactly who fits — before any outreach begins.
Request a 1,000-Record Pilot